For founders staring at an ad bill
Somewhere in your ad account,
money is on fire.
Not all of it. That is what makes it hard to see. In the accounts we audit, 20 to 40 percent of spend produces nothing: broken tracking, fatigued campaigns, audiences that never bought. The platforms will not tell you. Their revenue depends on not telling you.
Quick self-test. Can you answer these cold?
- ?Your cost per customer, by channel, this month
- ?Whether platform-reported revenue matches your bank
- ?The last campaign you switched off, and why
Three blanks means the audit below will pay for itself. It is free, so the bar is low.
Your Growth Blueprint
Get Your Growth Blueprint
Tell us your channels and monthly spend. Within one business day you get an estimate of what is being wasted and the three leaks we would close first.
The problem
The five leaks
we find in almost every account.
Ten years of auditing ad accounts produces a boring conclusion: it is nearly always the same five holes. Here they are, ranked by how much they usually cost.
01
Tracking that lies to you
Double-counted conversions, missing revenue events, pixels firing on the wrong pages. When measurement is wrong, every optimization is a coin flip. This is the first thing we check and the most common thing we find.
Typical cost
Every decision downstream
02
Campaigns on autopilot
That campaign from last year, still running because it once worked and switching things off feels risky. Creative fatigue set in months ago. The platform kept charging anyway.
Typical cost
10-20% of spend
03
Audiences that never converted
Broad targeting the platform recommended because broad targeting spends faster. Buried in the account is the segment that actually buys, starving while lookalikes feast.
Typical cost
15-25% of spend
04
The leaky landing page
You pay for the click, then send it to a slow page with a vague offer and a form nobody finishes. The ad did its job. The funnel set the money on fire.
Typical cost
Half your clicks
05
Platform-friendly settings
Auto-applied recommendations, expanded placements, broad match creep. Ad platforms optimize for their revenue by default. Somebody has to represent yours.
Typical cost
5-15% of spend
Our approach
Stop the bleeding first.
Then rebuild.
Audit: two weeks, in writing
Every campaign, every pixel, every landing page. You get a document with dollar figures next to each leak. No jargon, no padding, no "it depends."
Cut: the same week
Dead campaigns off, broken tracking fixed, autopilot settings reversed. This step costs nothing and usually recovers the most money per hour of work you will ever buy.
Rebuild: on verified numbers
Tight audiences, fresh creative on a testing cadence, landing pages that respect the click. Recovered budget gets reinvested only where the math already works.
Guard: weekly, forever
Waste is not a one-time event. It regrows. A weekly review cadence keeps the account clean, or we hand you the checklist and you run it yourself.
A note on incentives
Agencies paid as a percentage of ad spend have no reason to shrink your ad spend. We charge flat fees. When we cut your budget by a third and revenue holds, we celebrate with you instead of invoicing less.
Business outcomes
The first ninety days,
measured in your money.
D14
Waste identified
A written audit with dollar figures. Founders usually recognize a third of the leaks instantly and wince at the rest.
D30
Spend down, revenue flat
The strange first milestone: the bill shrinks and nothing bad happens. That difference was the waste.
D90
Same budget, more customers
Recovered spend reinvested into proven audiences and pages. Cost per acquisition lands meaningfully below where it started.
Why NyxaLabs
We get paid to spend less
of your money.
An audit is only as good as the incentives behind it. Ours are unusually clean.
Flat fees, never a percentage of spend
Cutting your budget never cuts our invoice. That single design choice removes the conflict of interest most of this industry runs on.
Engineers on the audit team
Tracking bugs live in code, not in ad managers. Our audits include people who read the code, which is why we find leaks pure media buyers miss.
The audit is yours either way
Take the findings to your current agency, your in-house team or a competitor. If the work is good, some of you will come back. That bet has paid for itself for years.
Full funnel authority
Ads, landing pages and analytics under one roof, so a leak anywhere in the funnel is ours to fix, not ours to forward.
Founder insights
Nobody inside an ad platform is paid to shrink your bill.
Nobody at a percentage-of-spend agency is either.
Sometimes the most profitable hire a founder can make is someone whose only incentive is your margin.
NyxaLabs, from the field
The founder journey
Wherever you are today,
this is the whole road.
Most vendors solve one stage and disappear. We build for the stage you are in, then stay for the ones ahead. The team that ships your product is the same firm that runs your growth and your customer operations when you get there.
-
01
Idea
Behind you
-
02
MVP
Behind you
-
03
Product Market Fit
Behind you
-
04
First 100 Customers
Behind you
-
05
First 1,000 Customers
You are here
-
06
Growth
-
07
Customer Experience
-
08
AI Automation
-
09
Global Scale
-
10
Long Term Partnership
Where this goes
Swipe to see the road →
NyxaLabs grows with you.
Think two steps ahead
Stopping the waste is step one.
Reinvesting it well is the game.
Recovered budget is only worth what you do with it next. These are the three places it usually earns the most.
A note on fit
We do not work
with everyone.
Every team we field is senior and every engagement gets leadership attention. That only works if we stay selective, so we are honest about fit before either side spends a week finding out.
We work best with ambitious founders building businesses for the next decade.
Quality over quantity.
We are probably not the right fit if
- ✕ You are looking for the cheapest quote
- ✕ You are comparing hourly rates
- ✕ You are looking for freelancers
- ✕ You want a one time project and a handshake
- ✕ You are unwilling to invest in growth
Why founders stay with us
They don't.
At least not all of them.
Some founders use us to validate an idea. Some use us to build their first product. Some stay for years.
What matters to us is not how long you stay. It is whether we helped you build something worth staying for.
The best partnerships usually start with one problem and end with years of solving them together.
What happens next
You reach out.
Then this happens.
No mystery, no maybe-we-will-call-you. This is the exact sequence every engagement follows, and you can hold us to it.
One partner throughout the journey
No handoffs between vendors. No re-explaining your business every quarter. The context we build in week one is still working for you in year three.
01
Founder Strategy Session
A direct conversation about your business with someone senior. No sales script.
02
Requirements Discovery
We map your product, market and constraints in plain language, in writing.
03
Dedicated Team Allocation
Named senior people matched to your problem before anything is signed.
04
Sprint Planning
The first two weeks planned to the day, with owners against every item.
05
Execution Begins
Working software and live systems, not status decks.
06
Weekly Reviews
What shipped, what moved, what happens next. Every week.
07
Monthly Growth Reviews
Numbers against targets, and the decisions they drive.
08
Quarterly Strategy Reviews
Zoom out with your leadership team. Reset priorities. Compound.
09
Long Term Partnership
The same firm from your first sprint to your global scale.
FAQ
About wasted spend,
honestly answered.
How do I know if I am wasting money on ads?
Three tests. One: can you state your cost per customer by channel without opening a spreadsheet? Two: does your ad platform revenue match your actual revenue within ten percent? Three: has any campaign been switched off in the last sixty days? If any answer is no, you are almost certainly funding waste. Most accounts we audit are wasting 20 to 40 percent of spend.
Where does wasted ad spend usually hide?
In five places, in this order: broken or double-counting conversion tracking, broad audiences that were never tightened, campaigns still running on autopilot months after fatigue set in, landing pages that lose the traffic ads paid for, and platform-recommended settings that optimize for the platform's revenue rather than yours.
What is included in the free ad account audit?
A written review of your ad accounts, tracking and landing pages covering: estimated monthly waste in dollars, the top three leaks ranked by cost, and the exact fixes we would apply first. It is specific enough that you could hand it to any competent team and get value. Yes, including not us.
Should I pause my ads while the problems get fixed?
Usually not everything. Pausing all spend destroys the data you need to fix the account. The typical sequence is: fix tracking first, cut the obvious losers immediately, keep proven campaigns running, then rebuild the rest. Spend usually drops in month one while revenue holds, which is the point.
Can you fix wasted spend if an agency currently runs our ads?
Yes. We can audit independently and hand the findings to your agency, or take over the accounts. Either way, the audit gives you leverage you currently do not have: a second opinion grounded in your own numbers rather than their reporting.
How fast can wasted spend be recovered?
The obvious leaks close in the first two weeks: dead campaigns, broken tracking, budget on audiences that never converted. Structural fixes like landing pages and creative testing take a month or two. Most clients see their cost per acquisition improve within the first thirty days simply because the bleeding stopped.
What happens after the wasted spend is fixed?
The audit stops the bleeding; the partnership decides what the recovered budget becomes. Most clients reinvest it into a proper acquisition system, funnel fixes or retention work, all of which we run with dedicated teams. You can also take the audit and walk. Enough founders come back that we are comfortable with the bet.
Pick your next chapter
What would you like
to build next?
- Build my MVP
- Acquire my first customers
- Build revenue systems
- Automate operations
- Build global support
- Global scale
Wherever you are today, we would love to help you build what comes next.
NyxaLabs
The long game
From your first customer
to your first million.
Every number on this chart is a different company with different problems. Most founders change vendors at every step and pay the re-learning tax each time. Our clients climb it with one partner who already knows the whole story.
We would love to be there for the whole journey.
NyxaLabs
First customer
100
1,000
10,000
100,000
Global scale
Partnership
One partner, the whole climb →
Founder Strategy Session
Book your founder strategy session.
Thirty minutes with someone senior enough to give you real answers. Not a discovery call, not a sales script. We take on a limited number of new partnerships each quarter, and this is how they all start.
- → You talk to people who have shipped 100+ products, not an account executive
- → Bring your hardest question. That is what the call is for
- → You leave with next steps, whether or not they involve us
- → If we are not the right fit, we say so on the call
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Please wait
Build. Grow. Scale.
The fire does not stop
until someone looks.
Every month the audit waits is another month of the same leaks. It is free, it is written, and it is yours to use with or without us.