For founders done with pretty reports
Impressions pay agencies.
Revenue pays you.
Your last marketing report was full of reach, engagement and awareness. Your bank account did not mention any of them. We run paid acquisition the way a CFO would: every campaign accountable to cost per customer and revenue returned, every month.
- One team runs ads, landing pages and tracking. No finger pointing.
- A live revenue dashboard you can open at 2am
- Month to month. Fire us the day the math stops working.
Your Growth Blueprint
Get Your Growth Blueprint
Send your current numbers. We reply within one business day with what your acquisition really costs and where we would move budget.
The problem
Marketing has two scoreboards.
Most agencies show you the wrong one.
The metrics below all appear in agency reports. Only one column appears in your P&L.
The scoreboard that fills slide decks
Impressions
Proof people scrolled past you
Engagement rate
Proof of thumbs, not wallets
Brand awareness lift
Unfalsifiable by design
Clicks
A cost, until something converts
The scoreboard that pays salaries
Cost per acquisition
What a customer costs you
Payback period
How fast spend comes back
Return on ad spend
Revenue per dollar in
LTV to CAC ratio
Whether growth is worth funding
Agencies default to the first scoreboard because it always looks good and never gets anyone fired. We work off the second one, which means some months the report says "this channel is not working, here is what we are changing." Founders tell us that sentence alone was worth the switch.
Our approach
The whole funnel,
one accountable team.
Most paid campaigns fail after the click: a slow page, a confusing offer, a broken pixel. That is why we refuse to run ads into funnels we cannot touch. Campaigns, landing pages, tracking and creative iterate together, weekly, under one roof.
It is also why our reporting can be honest. When you own the whole funnel, there is nowhere to hide a bad number and no vendor to blame it on.
Week 1
Fix the measurement
Conversion tracking rebuilt and verified against real revenue before a dollar of new spend moves. Most accounts we inherit are measuring wrong by 30 percent or more.
Weeks 2-4
Test offers, not just ads
Structured experiments across audiences, angles and landing pages. The market votes with conversions and we keep the winners.
Months 2-3
Cut and compound
Losing spend is cut weekly and reallocated to what converts. This is where cost per acquisition falls: not magic, just discipline applied every seven days.
Ongoing
Scale within the math
Budget rises only while payback holds. When a channel saturates, we say so and open the next one instead of quietly burning the difference.
Business outcomes
What changes when ads
answer to revenue.
01
You know your customer math
Cost per customer, payback period and LTV to CAC, by channel. These three numbers turn every future marketing decision from a debate into arithmetic.
02
Acquisition cost trends down
Weekly cutting of losers and compounding of winners typically brings cost per acquisition down meaningfully inside the first quarter. The mechanism is boring. The graph is not.
03
Budget conversations get short
"Should we spend more?" becomes "payback is four months, LTV holds, yes." Boards approve math faster than they approve stories.
04
Growth survives the platforms
A portfolio of proven channels means a Google policy change or a Meta cost spike is a bad week, not an existential event.
Why NyxaLabs
Marketers who can read a P&L.
Engineers who can fix the funnel.
Performance marketing breaks at the seams between vendors: the agency blames the website, the developer blames the ads, and the founder pays for the argument. We removed the seams. The people optimizing your campaigns sit next to the people who built your landing pages and your tracking.
We take on a limited number of growth clients at a time, because weekly optimization does not survive being spread across forty accounts. You get the senior team every week, not a junior media buyer with your logo in a spreadsheet.
Founder insights
The market does not reward the loudest company.
It rewards the one that knows its numbers cold. When you know what a customer costs and what a customer is worth, marketing stops being a gamble.
It becomes a machine.
NyxaLabs, from the field
The founder journey
Wherever you are today,
this is the whole road.
Most vendors solve one stage and disappear. We build for the stage you are in, then stay for the ones ahead. The team that ships your product is the same firm that runs your growth and your customer operations when you get there.
-
01
Idea
Behind you
-
02
MVP
Behind you
-
03
Product Market Fit
Behind you
-
04
First 100 Customers
Behind you
-
05
First 1,000 Customers
You are here
-
06
Growth
-
07
Customer Experience
-
08
AI Automation
-
09
Global Scale
-
10
Long Term Partnership
Where this goes
Swipe to see the road →
NyxaLabs grows with you.
Think two steps ahead
Ads buy attention.
Three systems turn it into a company.
The best media buying in the world cannot save a slow product, a leaky funnel or a silent support queue. Founders who scale fix the whole chain.
A note on fit
We do not work
with everyone.
Every team we field is senior and every engagement gets leadership attention. That only works if we stay selective, so we are honest about fit before either side spends a week finding out.
We work best with ambitious founders building businesses for the next decade.
Quality over quantity.
We are probably not the right fit if
- ✕ You are looking for the cheapest quote
- ✕ You are comparing hourly rates
- ✕ You are looking for freelancers
- ✕ You want a one time project and a handshake
- ✕ You are unwilling to invest in growth
Why founders stay with us
They don't.
At least not all of them.
Some founders use us to validate an idea. Some use us to build their first product. Some stay for years.
What matters to us is not how long you stay. It is whether we helped you build something worth staying for.
The best partnerships usually start with one problem and end with years of solving them together.
What happens next
You reach out.
Then this happens.
No mystery, no maybe-we-will-call-you. This is the exact sequence every engagement follows, and you can hold us to it.
One partner throughout the journey
No handoffs between vendors. No re-explaining your business every quarter. The context we build in week one is still working for you in year three.
01
Founder Strategy Session
A direct conversation about your business with someone senior. No sales script.
02
Requirements Discovery
We map your product, market and constraints in plain language, in writing.
03
Dedicated Team Allocation
Named senior people matched to your problem before anything is signed.
04
Sprint Planning
The first two weeks planned to the day, with owners against every item.
05
Execution Begins
Working software and live systems, not status decks.
06
Weekly Reviews
What shipped, what moved, what happens next. Every week.
07
Monthly Growth Reviews
Numbers against targets, and the decisions they drive.
08
Quarterly Strategy Reviews
Zoom out with your leadership team. Reset priorities. Compound.
09
Long Term Partnership
The same firm from your first sprint to your global scale.
FAQ
Asked before
every engagement.
What is performance marketing?
Performance marketing is paid acquisition managed against revenue outcomes instead of media metrics. Every campaign is tied to cost per acquisition, payback period and return on spend. If a campaign cannot be traced to revenue, it does not get budget. That is the entire discipline in one sentence.
How is NyxaLabs different from a typical ad agency?
Ad agencies report impressions, clicks and engagement because those numbers always look busy. We report customers acquired, cost per customer and revenue returned, because those are the only numbers your P&L recognizes. We also build the landing pages and tracking ourselves, so the funnel behind the click is never someone else's problem.
Which advertising channels do you manage?
Google, Meta, LinkedIn, YouTube and emerging AI search placements, chosen per business rather than per habit. B2B with high contract values usually earns its money on Google and LinkedIn. Consumer products usually win on Meta and YouTube. The blueprint tells us where your buyers actually are before any budget moves.
How much ad budget do I need for performance marketing to work?
Enough to run honest tests: usually $2,000 to $5,000 per month minimum in ad spend on top of management. Below that, campaigns rarely generate enough data to make decisions, and you are better off investing in conversion and organic first. We will tell you if that is your situation.
How quickly will I see results from paid campaigns?
Signal in weeks, efficiency in months. The first two to four weeks produce data about what your market responds to. Weeks four to twelve are optimization, where cost per acquisition typically falls meaningfully as weak audiences, creatives and keywords are cut. Anyone promising profitable scale in week one is guessing with your money.
Do you require long term contracts?
No. Month to month, with a shared dashboard you can open any hour of any day. If the numbers stop earning the fee, you should fire us. That arrangement keeps us honest and it is why clients stay.
Is this a campaign engagement or a long term growth partnership?
We build for the long term. Campaigns are the visible layer; underneath we are building tracking, funnels and playbooks that stay yours and compound. Most marketing relationships reset every quarter. Ours tend to run for years, because the system gets cheaper to operate the longer it runs.
Pick your next chapter
What would you like
to build next?
- Build my MVP
- Acquire my first customers
- Build revenue systems
- Automate operations
- Build global support
- Global scale
Wherever you are today, we would love to help you build what comes next.
NyxaLabs
The long game
From your first customer
to your first million.
Every number on this chart is a different company with different problems. Most founders change vendors at every step and pay the re-learning tax each time. Our clients climb it with one partner who already knows the whole story.
We would love to be there for the whole journey.
NyxaLabs
First customer
100
1,000
10,000
100,000
Global scale
Partnership
One partner, the whole climb →
Founder Strategy Session
Book your founder strategy session.
Thirty minutes with someone senior enough to give you real answers. Not a discovery call, not a sales script. We take on a limited number of new partnerships each quarter, and this is how they all start.
- → You talk to people who have shipped 100+ products, not an account executive
- → Bring your hardest question. That is what the call is for
- → You leave with next steps, whether or not they involve us
- → If we are not the right fit, we say so on the call
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Build. Grow. Scale.
Your next report could be
written in revenue.
Send us your numbers. Within one business day you get an honest read on your acquisition cost and the first budget move we would make.