Media Buyer - Paid Social Specialist

About the Role

We're seeking a highly skilled and self-driven Media Buyer with a proven track record of managing successful paid social campaigns for US clients. This role requires someone who can independently strategize, execute, and optimize high-budget campaigns across Facebook, Instagram, and TikTok while delivering exceptional ROI.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, and TikTok for US-based clients
• Develop comprehensive media buying strategies tailored to US market audiences and consumer behavior
• Independently manage campaign budgets ranging from $10K to $500K+ monthly
• Conduct audience research, segmentation, and targeting optimization for US demographics
• Create and test multiple ad sets, audiences, and creative variations to maximize performance
• Analyze campaign data and metrics to drive data-informed optimization decisions
• Implement advanced testing methodologies including A/B testing, creative testing, and audience testing
• Scale winning campaigns while maintaining or improving cost efficiency
• Stay ahead of platform algorithm changes, ad policies, and emerging features
• Provide strategic recommendations and performance reports to clients and stakeholders
• Manage relationships with US clients, understanding their business goals and KPIs
• Collaborate with creative teams to develop high-converting ad creatives
• Monitor competitor activities and industry trends in the US market

Requirements

• 4+ years of hands-on experience as a Media Buyer or Performance Marketing Specialist
• Must have extensive experience working with US clients and understanding US market dynamics
• Proven expertise managing substantial ad budgets on Facebook Ads Manager, Instagram, and TikTok Ads Manager
• Strong portfolio demonstrating successful campaigns with clear ROI metrics and case studies
• Deep understanding of Meta Business Suite, Meta Ads Manager, and TikTok Ads platform
• Self-starter with ability to work independently and manage multiple campaigns simultaneously
• Expertise in conversion tracking, pixel implementation, and analytics setup
• Strong analytical skills with proficiency in interpreting data and making strategic decisions
• Knowledge of US consumer behavior, time zones, and seasonal trends
• Experience with direct response marketing and performance-driven campaigns
• Excellent communication skills for client-facing interactions

Nice to Have

• Experience with e-commerce brands, DTC companies, or lead generation campaigns
• Familiarity with Google Ads and other paid media channels
• Knowledge of attribution modeling and multi-touch attribution
• Experience with creative testing frameworks and ad creative best practices
• Understanding of iOS 14+ tracking challenges and privacy updates
• Proficiency with analytics tools (Google Analytics, Triple Whale, Hyros, etc.)
• Experience managing agencies or working with US-based remote teams
• Meta Blueprint Certified or TikTok Marketing Partner certification
• Proven ability to scale campaigns to 7-figure monthly budgets
• Track record of 3x+ ROAS consistently across multiple accounts

Benefits

• Competitive salary with performance bonuses
• Remote work flexibility
• Work with high-budget US clients
• Career growth opportunities
• Professional development budget