Lead Generation Specialist - Offshore

About the Role

We're looking for a results-oriented Offshore Lead Generation Specialist with proven experience generating high-quality B2B service leads for US and international markets. This role demands someone who can independently design and execute lead generation campaigns, understand service-based sales cycles, and deliver measurable results that directly impact revenue.

Responsibilities

• Design and execute comprehensive lead generation campaigns targeting US, UK, and international B2B service buyers
• Build and manage targeted prospect lists using advanced research and prospecting tools
• Create personalized, multi-touch outreach sequences across email, LinkedIn, and other channels
• Develop compelling messaging that articulates NyxaLabs' service value propositions effectively
• Qualify leads through discovery conversations and BANT/MEDDIC frameworks
• Generate consistent flow of SQL (Sales Qualified Leads) meeting defined criteria
• Manage lead nurturing campaigns for prospects not ready to engage immediately
• Conduct market research to identify new industries, segments, and opportunities for NyxaLabs services
• Analyze campaign performance metrics and continuously optimize for better conversion rates
• Collaborate with sales team to refine ideal customer profiles and messaging strategies
• Maintain accurate records in CRM and provide regular reporting on lead generation activities
• Test different approaches, messaging angles, and channels to improve response rates
• Stay informed about NyxaLabs' service offerings to effectively communicate value to prospects
• Work across international time zones to engage prospects during their business hours
• Ensure all outreach complies with GDPR, CAN-SPAM, and international data regulations

Requirements

• 4+ years of proven experience in offshore lead generation specifically for B2B services companies
• Demonstrated track record generating qualified leads that converted to closed deals for US/international clients
• Must provide portfolio with specific metrics: number of leads generated, conversion rates, and revenue impact
• Deep understanding of service-based business models and longer sales cycles
• Expert-level proficiency with lead generation tools (LinkedIn Sales Navigator, ZoomInfo, Apollo.io, Hunter.io)
• Strong experience with marketing automation and email platforms (HubSpot, Outreach, Lemlist, Mailchimp)
• Excellent English copywriting skills for creating engaging outreach messages
• Proven ability to work independently and manage campaigns end-to-end without supervision
• Strong analytical skills to interpret data and make optimization decisions
• Experience working with US/UK markets and understanding cultural nuances in business communication
• Comfortable working flexible hours to align with target market time zones
• Minimum 50+ qualified leads generated per month in previous roles (with documentation)

Nice to Have

• Experience with ABM (Account-Based Marketing) strategies for high-value service accounts
• Knowledge of intent data platforms (Bombora, 6sense, Clearbit)
• Familiarity with content marketing and inbound lead generation tactics
• Experience with paid advertising for lead generation (LinkedIn Ads, Google Ads)
• Understanding of lead scoring models and qualification frameworks
• Previous experience in agency, consultancy, or professional services environment
• Certifications in HubSpot, Google Analytics, or LinkedIn Marketing

Benefits

• Opportunity to work with a fast-growing service company serving international clients
• Performance-based compensation with achievable targets
• Remote work environment with flexibility
• Professional development and career advancement opportunities