Email Marketing Executive

About the Role

We're looking for a data-driven Email Marketing Executive to create, execute, and optimize high-performing email campaigns that engage our audience and drive conversions. The ideal candidate combines technical proficiency in leading marketing automation platforms with creative thinking and emerging AI capabilities.

Responsibilities

• Design, build, and execute targeted email marketing campaigns using Klaviyo and HubSpot
• Develop comprehensive email marketing strategies including segmentation, personalization, and automation workflows
• Create compelling email content, subject lines, and CTAs that drive engagement and conversions
• Analyze campaign performance metrics (open rates, click-through rates, conversions) and optimize for continuous improvement
• Manage email list growth, segmentation strategies, and maintain database hygiene
• Implement A/B testing frameworks to refine messaging and creative elements
• Leverage AI tools to enhance content creation, personalization, and campaign optimization
• Ensure email compliance with regulations (GDPR, CAN-SPAM) and deliverability best practices
• Collaborate with design, content, and sales teams to align email initiatives with broader marketing goals

Requirements

• 2-4 years of experience in email marketing or digital marketing
• Hands-on expertise with Klaviyo and HubSpot platforms
• Strong understanding of email marketing metrics, KPIs, and analytics
• Proven track record of creating successful email campaigns that drive measurable results
• Experience with marketing automation, drip campaigns, and customer journey mapping
• Excellent copywriting and communication skills
• Basic knowledge of HTML/CSS for email templates is a plus

Nice to Have

• Experience using AI tools for content generation, personalization, or campaign optimization
• Familiarity with e-commerce email marketing strategies
• Knowledge of CRM systems and integration capabilities
• Understanding of customer lifecycle marketing

Benefits

• Competitive salary
• Remote work flexibility
• Professional development opportunities
• Collaborative team environment